Charlton have teamed up with Mentality Clothing to launch a new collection celebrating the connection between the club and its supporters, while highlighting the importance of mental health.
The ‘Every Addick Has Their Valley’ collaboration features a range of hoodies and t-shirts in different designs, inspired by Charlton’s heritage and the shared experiences that bring supporters together.
The collection is available to purchase online via Mentality Clothing’s website, with a limited number of items also available from the Valley Superstore from Saturday.
Inspired by Charlton’s identity, the collection of hoodies and T-shirts brings together two designs rooted in the club’s history and culture. These include iconic matchday programme artwork and a tribute to the famous ‘Valley Floyd Road’ chant, giving supporters the opportunity to celebrate their connection to the club while supporting a message that extends beyond football.
Explaining the inspiration behind the collaboration, Mentality Clothing said: “For Charlton supporters, The Valley means something different to everyone. It might be the familiar faces in the stands, the songs sung together on matchdays or simply the feeling of belonging to something bigger than yourself.
“But the idea behind the collection goes beyond the football ground. Your Valley could be a person, a place or a moment where you feel comfortable enough to let your guard down, speak openly and be yourself.”
That message sits at the heart of Mentality Clothing, who are a brand that uses clothing to encourage conversations around mental health and challenge the stigma that can still surround it. The collaboration aims to reinforce the importance of having people and places to turn to when life becomes difficult, reminding supporters that nobody has to face things alone.
Classic fit T-shirts from the collection are priced £22.95, with premium heavyweight T-shirts are available for £35, while premium heavyweight hoodies are priced £55 in adult sizes from XS to 2XL.
