Charlton Athletic are pleased to announce a new partnership with London.Bet, who become the men's first team's Official Back-of-Shorts Partner and Official Betting Partner for the 2026/27 season.
As part of the agreement, the London.Bet logo will feature on the back of the men's first team shorts throughout the campaign across the home, away and third kits for all league and cup fixtures.
London.Bet will benefit from significant matchday visibility at The Valley, including pitchside and crowd-facing LED advertising, mid-tier and control tower LED signage, big screen advertising before, during and after every home league fixture and branding on the club's post-match flash interview and press conference backdrops.
The brand will also feature on L-wrap advertising throughout the stadium's hospitality lounges, on the front cover of every home matchday programme and within the partners section of the club's official website. Supporters can also look forward to a range of fan-focused activations and joint social media content throughout the season, with further community initiatives set to be announced in due course.
