Charlton are delighted to announce a three-year agreement with global gaming developers First Touch Games.
The deal will allow the club the reach a global audience, with the club’s kits and partners appearing in a planned new football game to be published by the developer in 2021. As well as the popular Score! Hero game, FTG publish other highly popular free to play football titles including, Dream League Soccer and Score! Match.
With over 850 million downloads to date in more than 100 countries, the partnership provides a further global platform for club.
The club's Commercial Director, Wayne Mumford, said: “We are very excited about the partnership with First Touch Games. Thomas Sandgaard [the club’s owner] has spoken about his desire to see the club’s brand grow globally, as well as locally. First Touch Games has a huge audience and this partnership will increase the global reach of the club and its partners.”
COO of First Touch Games, Gino Magnotta, said: “Charlton are a big club and we are very pleased to be partnering the club at such an exciting time in their impressive history.
“Making the highest quality football games and knowing that millions enjoy playing them every day is what motivates us. We are delighted to be partnering with Charlton Athletic to extend the profile and development of our football games for many years to come.”