Charlton Athletic are pleased to announce the appointment of Levy Merchandising as the club's exclusive retail and e-commerce partner.
The partnership formalises Levy Merchandising's role in supporting and developing the club's retail operation, having already worked closely with Charlton on the launch of the club's new online shop in June.
Levy Merchandising will continue to work alongside the club's retail and licensing department, supporting all areas of retail activity including e-commerce, the ongoing optimisation of the Valley Superstore, customer service, warehousing and fulfilment, marketing, and the development of exclusive fanwear and lifestyle ranges.
A key early milestone in the partnership was the successful launch of Charlton's new e-commerce platform, which went live at the end of June. The enhanced online store delivers a smoother, more intuitive shopping experience for supporters, with improved functionality, better stock visibility and a bespoke shirt personalisation tool that allows fans to customise their kits more easily than ever before.
The new platform provides a strong foundation ahead of a busy summer of product launches and will support the club's ambitions to further enhance the retail experience for supporters both online and in-store.
Charlton Athletic's Head of Retail and Licensing Hannah Darnbrough said: "It has been a pleasure working with Levy Merchandising to develop a much-improved retail platform. Our focus throughout this project has been to create a retail experience that reflects the needs of our fans while also supporting the club's long-term commercial ambitions.
"The enhancements introduced through this partnership will provide a smoother, more enjoyable experience for supporters and establish a strong platform for future growth across our retail operation."
Chief Executive Officer of Levy Merchandising Vinny Clark added: "We’re delighted to join the Charlton Athletic family and support their next evolution in retail and e-commerce. We love to work with clubs steeped in history and heritage, and we’re confident that this collaboration will deliver a much-elevated experience for fans of all ages - delivering exciting new product ranges and new ways for fans to connect with the club."
