Charlton Athletic’s brand new Reebok home kit for the 2026/27 season has been revealed.
Inspired by The Valley’s Covered End, the new red home shirt features a distinctive 34‑degree lean, matching the rake of SE7’s iconic home end, brought to life through a bold embossed vertical stripe pattern.
Modelled by men's and women's first-teamers Amari'i Bell and Jodie Hutton, as well as a number of supporters and club staff within the Covered End itself, the shirt also includes white cuffs on the sleeves and rounded neckline, as well as white accents under the arms and a deeper shade of red in the mesh panels, framing the club’s classic ‘Charlton red’.
On the reverse, a subtle gradient, inspired by the modern version of the Addicks’ famous club crest, delivers a refined, premium finish, while the words 'My Only Desire' adorn the back of the neck - a nod to the ‘Valley, Floyd Road’ chant which is proudly sung by the Covered End Choir and Valley faithful.
Meanwhile, an embroidered Reebok chest logo is paired with a raised silicone club crest, while Reebok’s distinctive logo also appears on both shoulders.
Engineered for performance, the shirt features Reebok’s advanced RBK Dry moisture-wicking technology, combined with an all-over poly-elastane fabric that enhances comfort, flexibility, and fit.
RSK once again feature proudly on the front of the jersey after extending their partnership with the club, while TodayTix, the club’s new Official Experience Partner, see their logo emblazoned on the back of the shirt for the first time.
Elsewhere, the UK’s leading mechanical watch brand, Christopher Ward, will continue to feature on the left sleeve of the men's team shirts.
The home strip, which will be worn for the first time during the Addicks' pre-season curtain-raiser at Dartford on Friday evening, is completed by white shorts which are complemented with a red stripe on each side, and red socks which feature thin red and black piping.
Charlton's women's team, newly-promoted to the Barclays Women's Super League, will continue to wear black shorts with their home strip.
The 2026/27 home kit will be available to pre-order online from the club’s new-look retail website from 9am on Friday, July 3rd and will be available to purchase from the Valley Superstore and online from Friday, July 17th.
Supporters will be able to receive FREE personalisation on shirts in store on release day.
Pricing
- Adult shirt: £59
- Adult shorts: £28
- Adult socks: £15
- Junior shirt: £44
- Junior shorts: £25
- Socks: £12
- Mini kit: £55
