The thrill of the purchase

Addicks fans can now do all their Charlton Christmas shopping in the run-up to the festive season over the internet, thanks to the launch of the club's new online Superstore.

Addicks fans can now do all their Charlton Christmas shopping on the club's new online Superstore

The new site went live on the first day of December, giving supporters plenty of time to get their shopping completed and posted out in time for the big day.

In addition to a comprehensive selection of the stock that is available in the Valley Superstore, the online Superstore is now easier to use than ever.

With a new search facility, items can be found at the touch of a button, and the official Addicks merchandise is now better categorised to make finding anything from Charlton shirts and stickers to snooker cues and Christmas stockings as simple as possible.

Designed by in-house designer Louie Brown, and developed and implemented by the club's website partner, Digital Ink, the new online Superstore has been refreshed and revamped.

All the information purchasers need, from details of postage costs to opening times and frequently asked questions, can be found in the Information section.

And for the first time there are bigger and multiple pictures of items, to illustrate the reverse of clothing or to pick up smaller details which might otherwise be overlooked.

A new basket/checkout device enables fans to keep track of their purchases as they wander around the site, and there is also a new news section on the front page to keep supporters up to date on any retail developments.

So what are you waiting for - start shopping now!

To access the new online Superstore, click on the Shop menu button on the left of the home page, or click here.