Crowd capacity is key for Murray
Charlton's groundbreaking season-ticket offer has been making headlines since the club announced its great value 2007/08 pricing structure at the start of the week.
Fans who renew their Valley seat before April 30th, at reduced prices to this season's, will be entitled to a free Premiership season ticket in 2008/09 should the club be relegated and bounce straight back up, as the Addicks did in 1999/2000.
Renewals will start being accepted shortly - and Addicks plc chairman Richard Murray has explained that a desire to continue to attract capacity crowds to SE7, whatever league the club is in, was the inspiration behind the amazing incentive.
"We've got to put our season-ticket prices out now but while we're still confident of avoiding relegation the thing is we don't definitely know what division we're going to be in next year yet," said Richard.
"So, we've reduced prices substantially and we're also saying that if you buy a season ticket before April 30th, and we do get relegated, in the event that we get promoted again straight away fans will get a free season ticket.
"It's because the Premiership's going to have lots of money next year and if we're there then we can afford to reduce season-ticket prices, and if we're not there we'd rather have a full stadium."
He added: "We're always pretty full anyway and I think this is going to make sure that we stay full.”
The Valley has been a sellout for its last two fixtures against Chelsea and West Ham United and throughout the season the stadium has been more than 96 per cent full on average - placing the club in the top half of that particular Premeirship table.
And as a thank you for their loyal support, Addicks fans will be able to watch their favourite team next season at a reduced cost.
Some seats have been cut by up to £75, with an incredible flat rate of £125 for U21s and £99 for U18s.
To see the full list of the prices, which will apply whether Charlton play in the Premiership or not next term, providing fans renew by April 30th, click here.
The pioneering free season-ticket offer will only come into play if the worst happens and the Addicks drop out of the top flight at the end of the term, but Murray remains optimistic that will not be the case.
"We think we've got a chance,” he said of the club's survival plight.
"Alan Pardew has instilled a belief and a motivation in the squad. We've had a couple of good results and the run-in on paper doesn't look the worst.
"We've just got to win games, draws aren't any good. We drew on Saturday at Watford and that wasn't really any good for either side.
"But it's in our hands. We play Wigan Athletic and Sheffield United at home and Manchester City away, and if we win those games the odds are we'll be OK.”
Supporters who would like to take advantage of the club's free season-ticket incentive must re-apply for their Valley seat by April 30th. Application forms are being sent out to every current season-ticket holder, but fans can chose to renew online from later this week or call 0871 226 1905.
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